A brand celebrates its birthday

125 years of Pelikan

 Hanover - The Pelikan Vertriebsgesellschaft mbH & Co. KG can look back at 2003 as a very successful year. The company became 125 years young, restructured its corporate identity and its corporate design and has moved its headquarters from the Pelikan-Viertel to the List yacht harbour in Hanover.
On 27.11.2003 The Pelikan brand celebrated its 125th birthday:
When the chemist Carl Hornemann released his first printed price list to the stationery retailers in 1838, there was no indication that one day these products would be selling world-wide. Guenther Wagner, who joined the company in 1863 as a plant manager and eventually took it over, gave the company a new name: Pelikan. Pelikan was one of the first manufacturers which guarantied Product quality with a brand – the Pelican pictured on Guenther Wagners family emblem. On 27. November 1878 he registered Pelikan as one of the first trademarks at all. Today, 125 years later, the brand symbolises quality world-wide – hence “Made in Germany”
For over 100 years now, Pelikan has swiftly been influencing the pen: many patents and innovations are still making history in the field of high end writing instruments, School and office equipment. Pelikan has been a market leader in some of these fields for decades now. The company never came to a standstill: Not only the classics, but also the new Products always attract wide attention. On January 2004 at Paperworld in Frankfurt, the most important stationery trade fair of them all, Pelikan will premiere all of its new Products to the critics.
Pelikan has also been active in headquarter location in Hanover: A “Paint-mobile” that motivates children to paint, patent for the Pelicans at Hanover zoo and a donation event for the northern German bone marrow donors association speaks for itself. “We are perfectly geared for the future”, says Eckard Seewoester, CEO of the Pelikan Vertriebsgesellschaft Hannover. “The brand Pelikan stands for quality, tradition and innovation and that is how it will remain in the future.”