The optimal presentation for Pelikan with the Design Tower

The Design Tower presents Pelikan’s products in optimized space

Pelikan offers a compact Design Tower, which optimally presents Pelikan’s classic and design writing instruments at the point of sale.

Measuring 171 cm in height and 45 cm in diameter, the new presentation module draws maximum attention and reaches maximum product capacity while using minimal space. With this smart display you can present a total of 54 products, while attractively presenting 18 writing instruments each on 3 sides of the display. Each product is connected to the display, meaning that it can be touched but not be removed. Attention-drawing promotion cards can be attached directly next to the products and provide the customer with information about the respective product series.

The triangular Design Tower consists of two areas: while the upper, completely rotatable half is designed for product presentation, the lower half contains a total of 18 convenient compartments to store refill products, accessories, and gift wrapping material. In addition, a test station with testing paper is available, where customers can try the product right at the presentation module, which will aid in their buying decision.

With the Design Tower, Pelikan is taking one more step towards a new design identity. With clear structures and classic colors, the products as well as the brand are gaining additional style and attracting new interest. Learn more at www.pelikan.com.