Best Vendor Retail Strategy award for Pelikan
At RetailVision Europe in Berlin this year the award “Best Vendor Retail Strategy”
was attributed to Pelikan.
The “Best of RetailVision Europe Awards” are voted on by the over 120 attending retail
executives of the IT industry channels. This year the all-comprehensive Pelikan sales
concept for trade and for endusers was highly appreciated by the jury.
The most important reason for the positive evaluation were the high margins for the
trade and the cost saving potential for the end users as well as the outstanding sales
promotions including the excellent customer service . In addition, extraordinary promotions
such as the compatibility search via mobile phone, convinced the jury. It is very
unique and simple: just send a sms to a service number with the printer model needed
and within a few seconds the suitable Pelikan printer cartridge model will be sent
by sms. RetailVision Europe is the only Pan-European Event where new PC and consumer
electronics products and channel programs are unveiled, Retailer/Distributor-Vendor
relationships are forged, and critical retail merchandising decisions are made.
