Celebrate with us: 1 successful year of Pelikan griffix!

The clever learn-to-write system griffix® is celebrating its birthday, after an extremely successful first year.

The griffix® learn-to-write system won the ISPA Award in the "Back to school" category at Paperworld 2008. In spring, griffix® received the red dot design award in the "Product Design" sector - an award that is recognised as an international seal of approval for design quality.

In addition, griffix® was nominated for the design prize of the Federal Republic of Germany 2009. Back in January 2009, griffix® was distinguished by the leading international industry magazine OPI (Office Products International) in the category "New Product Innovation", prevailing against notable competitors at European level. Numerous accolades worldwide, such as the Good Design Award Japan 2009 and the Benelux Office Products Award 2009, the French Smac d’or and the "Best Product in the Office and School Sector 2009" award by the PBBS (Polish Chamber of Office and School Products Trade) complete this string of successes.

The griffix® learn-to-write implements feature an ideal grip zone, which was developed together with the Fraunhofer Institute and enables pupils to achieve the perfect grip. From spring 2009 a griffix® eraser will also be available, which not only coordinates with the design of the series but also has an extremely user-friendly grip zone. The success of the griffix® system is also evident from the sales figures, which speak a clear language: back in November 2008, not even a year after the market launch, the Pelikan factory in Vöhrum near Hanover produced the 1.5 millionth griffix® writing implement. The website www.griffix.de provides extensive information on the possibilities and features of the four griffix® writing implements and the matching accessories. Exercise sheets can also be downloaded here in PDF format.

To ensure that 2009 is an even more successful year for griffix®, Pelikan has planned various sales-promotional measures. During the 2009 school season not only will numerous print and PR measures be implemented, but the TV advertising launched in 2008 will also be continued on the familiar children's channels.

The griffix® writing implements will be presented in impressive promotional displays, including a test station with a test implement for both left and right-handers. The coordinating shop window display and give-aways, such as timetables and information brochures for parents, will also support the presentation at the point of sale. Parents and teachers can find further information on griffix® and other essential school products from Pelikan online at www.pelikan-lehrerinfo.de. This teachers' portal, which is now regularly used by more than 80,000 teachers, offers creative ideas for lesson planning, teaching aids, exercise sheets, fonts for free download and much more.