Pelikan World of School

Pelikan will be presenting its successful school products with a new look in its 2009 “World of School” campaign.

To ensure an attractive product presentation for starting school, Pelikan has come up with something very special for the “World of School”: a display in the style of a pirate’s treasure chest. This will make the school products eye-catching for both children and parents! The display is also decorated with the appealing griffix® figures, well-known from the TV advertisements. In the chest, older and younger treasure seekers will find all the essential Pelikan products for starting school: opaque paint boxes, click water box and painting aprons, wax crayons und Creaplast plasticine, coloured pencils, Corella fibre-tip pens, Inky ink pens, ink eradicators, ink cartridges, the Pelikano and, of course, all of the writing instruments in the griffix® series. As well as these “treasures”, the chest also contains a free Starting School Guide and timetables. The flexible school module system, which enables the school shop to be completely adapted to the requirements of the respective business, will ensure a striking effect without any cost for the retailer. The various shelf components can be individually assembled and filled with a personal selection of school modules from Pelikan’s extensive “World of School” product range.

Different modules are available, with paint boxes K12/24 and ProColor 12/24 including accessories, with plasticine and wax crayons, fibre-tip pens, coloured pencils and erasers, with the griffix® series, Pelikano or Pelikano junior including ink cartridges, Gallery, ink eradicators or with Pritt products. These two product presentation aids are supplemented by drawer-containers which can be flexibly used to encourage additional and spontaneous purchases. These can be individually filled according to taste and requirement.

Pelikan's attractive promotional counter displays are recommended for the presentation of individual product innovations in 2009. The displays for the Grand Prix rollerball, for example, which will also come in trendy black/orange, space silver/blue or striking silver/violet in future, will be available from 1st April 2009. Displays for other innovations are available from 1st February 2009. These will enable promotional positioning of the four lifestyle motifs from the Gallery series, as well as the trendy motifs of ink eradicators Super Pirat, Super Sheriff and Ladykiller. Last but not least, a display for the Pelikano anniversary model in the colour edition "White" is also available from 1st February 2009. The new sales display for the Design erasers is also very smart.

The three new variants of Pelikan's brightly coloured, fun erasers will ensure yet more variety in the school day, and complement the other three established designs. These PVC-free plastic erasers flash into action whenever the pencil gets it wrong yet again! The product presentation is completed by a matching shop-window display.

Retailers who are planning a "starting school" party again this year will find Pelikan's extensive "World of School" solutions essential. To ensure that your party is a complete success, Pelikan will support you with sample campaigns, a competition, giveaways, brochures for parents and children and much more. Simply ask your Pelikan representative. With Pelikan at your side, you will be optimally equipped for the start of the new school year!