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Our Vision & Mission

Vision of Pelikan

  • To be a successful, profitable and brand focused company operating worldwide.
  • We create products desired and loved by our customers.
  • We are a culturally diverse international family of talented and motivated people who share one vision and strive towards the same goals.


Mission of Pelikan

  • Our trusted brands are daily companions.
  • We are an internationally operating company with German roots.
  • With passion and expertise, we create products and solutions that fulfil consumer needs.
  • We are committed to create value for our shareholders and customers.


Pelikan's Guiding Principles

Quality, Innovation, Integrity, Commitment, Teamwork